Netizens were abuzz with talk of binders after Republican presidential candidate Mitt Romney’s reference to “binders full of women” during Tuesday night’s presidential debate.
The phrase became Google’s number-three trending query for the night, after “who is winning the debate” and “live debate,” according to Google Politics’ Twitter feed. Indeed, search interest in the word “binders” increased by 425% during the debate’s first hour, the feed said.
As for Twitter stats, “binder” (along with “pension”) also emerged as a trending topic, and naturally inspired parody accounts such as this one:
Boy, I’m full of women! #debates
— Romney’s Binder (@RomneysBinder) October 17, 2012
Tweet-wise, the second presidential debate at New York’s Hofstra University made less of an impact than its Denver predecessor. Throughout the 90-minute showdown, 7.2 million tweets were sent, compared with Denver’s 10.3 million.
Overall, the night’s hottest topics were the economy with 28% tweets sent, taxes with 17%, foreign policy with 16%, energy and the environment with 13% and immigration with 8%, according to a Twitter blog post.
Tweets-per-minute peaked at 109,560 during an audience question to Romney on immigration. Other moments that produced a high volume of tweets were U.S. President Barack Obama‘s zinger to Romney, “You’re the last person to get tough on China” (108,619 TPM), and Romney’s response to a question on tax rates (107,386 TPM).
Google compiled a list of the top four related search terms “with Obama” and “with Romney” during the debate. They are as follows:
It also laid out search interest in both POTUS candidates using the graph below. Obama’s name peaked when he referenced the Lilly Ledbetter Fair Pay Act of 2009, and when he responded to Romney’s comment that it took him 14 days before calling September’s attack on a U.S. consulate in Benghazi, Libya “an act of terror.” On the other hand, Romney’s name peaked when he said he would get America back to “a balanced budget.”
What did you think of Tuesday’s debate? Sound off in the comments below.
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